![]() ![]() It’s unlikely that someone will have the patience to sit and read three block paragraphs about you. The overall goal of your summary will shape how and what you say and which pieces of information to focus on. ![]() Ask yourself this question: what am I hoping to achieve? Are you trying to get hired? Pull in new leads for your company? Foster B2B collaborations? So now that you know what to include in your summary, how do you go about writing it? Here are a few tips to help you out: Define Your Goal.įirst and foremost, it’s important to define the goal of your summary. Putting a line at the bottom of your summary to encourage people to get in touch can both drive leads and jumpstart professional relationships. People want to work with those whom they know and trust, so providing a little personal information about yourself can break the ice and potentially foster a stronger professional relationship! Action PointĪn action point can be an extremely rewarding element to add to your LinkedIn profile summary. Including a personal piece of information about yourself allows people to connect with you on a more human level. This isn’t essential, but it’s often encouraged. This might take the form of including your unique specialties within your field. What to Put In Your LinkedIn SummaryĪsk yourself this: why would someone want to work with you? What do you bring to the table? Include skills and capabilities that make you stand out. Below, we’ve provided a few tips on what to include in your summary as well as some LinkedIn summary examples for students, marketing, sales, and finance professionals. It's arguably the most important part of your LinkedIn profile because it's your first impression you give viewers.Īnd that first impression determines whether or not they continue scrolling to see your professional achievements.īut summaries vary greatly based on your role, experience, and industry. You can share who you are in an engaging way. LinkedIn summaries act as a mini biography. This makes me want to learn more about Aliza and see what her professional history looks like, enticing me to keep reading. She also highlights her value, noting how she applies a unique perspective to both product marketing and leadership. The goal of both is the same – to leave the reader with a clear idea of who you are as a professional, what unique value you bring, and what your goals are for your professional life.įor example, Aliza Edelstein's LinkedIn profile incorporates a lot of the necessary aspects, including an enticing opening and a great representation of her personality. Some people compare LinkedIn summaries to the objective section of your resume. It’s how you introduce yourself to the professional world, so you’ll want to make an impact. This little golden nugget sits front and center on your LinkedIn page, and it’s the very first thing people see and read about you. You want to make this mini-biography as impactful and engaging as possible. It's the first thing your LinkedIn profile visitors see. A LinkedIn summary is your introduction to the professional world.
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